Scheffey is honored when we can partner with organizations like Community Action Partnership (CAP), a social service organization whose values of collaboration, respect, and excellence so closely match our own.
In anticipation of its 50th Anniversary, CAP – then known as Community Action Program – engaged Scheffey to help refresh the brand so it portrayed better organizational unity and collaboration.
Scheffey conducted a brand audit, collaborating with the board, community partners, staff members, and clients in order to fully understand and define CAP’s brand. Out of this research, we created refreshed brand elements.
The bright new brand colors and tagline, “Empowering Lancaster County Families” reflected the hopeful, purposeful personality of the organization. These brand elements were applied across all communications: business cards, website, social media, print pieces, and more. We also worked through public relations as they planned for their future positive community impact.
Out of our close work with CAP, Scheffey had the opportunity to support a unique program, the Reunion food truck. Food purchased at this truck feeds customers at a community meal program and supports job training for locals. We were happy to support this endeavor, and to design the graphics used on the truck.
