As a high-end custom kitchen and bath cabinetry components manufacturer, Meridian Products needed a brand that mirrored the quality of their products and set them apart from others in the industry. Scheffey collaborated with Meridian Products to create a brand that reflected the clean lines and smooth finishes of their cabinet surfaces, choosing colors complimentary to their work with wood material.
All of Meridian Products’ collateral and print pieces were redesigned to reflect the new brand and elevated tone. To further call out the custom craftsmanship unique to Meridian Products, we used photography that emphasized workers using hand tools, handcrafting the cabinetry components. Close-up photography and clean design are the basis of the print ads and brochures created to promote the brand.
Scheffey also develops and maintains Meridian Products’ extensive catalog and product manual. As new products become available, we incorporate new specs and photography so it creates a cohesive look. Meridian Products’ customers can know at a glance the kind and quality of products available based on the high quality of the design.
