Scheffey has worked with Lancaster General Health, Lancaster General Health Foundation, and its college of health sciences on many different projects since 2008. Our primary mission has been to help LGH communicate in a clear and visually pleasing way in order to inspire people to take action.
One of our earliest campaigns with LGH was the Ann B. Barshinger Cancer Institute multi-year capital campaign. Shortly after this successful campaign ran and the Cancer Institute opened, Scheffey was engaged to develop the theme, brand, materials, and microsite for a signature event to raise support for patients facing financial hardship as a result of a cancer diagnosis and treatment. We are proud to continue developing the materials for this event, branded as the Gingham Gala.
When LGH celebrated 125 years in the community, Scheffey was asked to create a brand and materials inviting the community to celebrate the rich history of Lancaster General Health. We created the brand Embrace125, colors, and tagline, A Celebration of the 125-Year Journey of Lancaster General Hospital, which was used across multiple marketing materials. We also created the elaborate invitation inviting 850+ members of the community to join an anniversary celebration. Embrace125 continues to be used on digital and print materials.
Scheffey and LGH’s collaborative relationship continues as we provide creative support and collateral pieces to help communicate the year’s achievements and initiatives through an annual report. This report is adapted to both print and digital viewing. Through clear design and content, LGH can keep donors, volunteers, and stakeholders aware of how they are achieving their mission of serving the community.
