SpectraTurf is an innovative leader in manufacturing and installing rubberized playground safety surfacing, and is a subsidiary of Pennsylvania-based Ecore International. Scheffey has worked alongside SpectraTurf for several years on a variety of marketing initiatives, most recently a brand refresh and a website overhaul.
Scheffey provides marketing strategy and creative support to SpectraTurf, as well as digital, social, public relations, and website services. We love working with their colorful and creative playground surfacing images and materials. With the recent brand refresh, we were able to introduce a new logo with a fresh and fun color palette that helps project the brand attributes of SpectraTurf.
This new logo was also incorporated in updated collateral and brochures, as well as their new website. The website was redesigned to bring a more modern look to it visually, as well as to reorganize and freshen the content to improve the user-friendliness and overall effectiveness of the site. With no shortage of colorful and inspirational imagery at our fingertips, Scheffey also highlights SpectraTurf’s playground projects through social media, email marketing, and digital and print advertising.
To extend the effectiveness of the brand refresh even further, Scheffey created new print and digital ads and promotional brochures that incorporate the new logo and look, and better align with their innovative product lines. All materials now have a fresh and consistent look as they work together synergistically to promote the playful and fun brand of SpectraTurf’s rubber surfaces that advance fun and safe play and healthy recreation for all.
