One of the most rewarding parts of our job is helping a client expand operations to target new, profitable markets. Such was the case in Scheffey’s work with a premiere custom home and barn builder, B&D Builders. B&D’s primary brand – builders of custom timber frame barns and barn components – was expanding to include custom timber frame homes and custom doors.
Scheffey worked with B&D Builders to develop and launch a new brand – Vintage Homes and Millwork – to market its custom homes and wood doors to a new market. Through our close relationship with this client, and experience in this industry, we were able to design a new brand platform including logo, colors, and tone which speak to their target audience.
Taking the new brand elements, we created a website that catered to home buyers, builders, general contractors, and interior designers. The site was created to walk potential clients through some of the primary decisions needed to choose a door or home, which also served to help qualify prospects before they completed a contact form. To encourage traffic to find the site, we added best Search Engine Optimization practices, content writing, and some AdWord paid search campaigns. We also promoted the new brand in industry-relevant publications to drive interest in the new brand.
