Analysis for Finding Your Sweet Spot

The most important aspect of effective marketing is knowing your audience. This includes developing a customer persona of demographics (who, what, where) and psychographics (interests, values, traditions), and these are vitally important. However, it is also important to know whether the brand you wish to project is in alignment with the brand the customer experiences. If customer service is the most important brand attribute for your company, do customers feel that you are delivering upon this attribute? Scheffey can help you answer this question and more. In addition, we help you identify the brand attributes that are unique to you and to align these with the wants and needs of your audience.

Every marketing effort you put forth should have a conversion goal. That may be to increase traffic to social media or website. It may be to make the phone ring or door open, to join an e-newsletter list, and finally to make a sale. There are countless forms and levels of conversion events. Scheffey can help you create an inventory of conversion events and develop the metrics to monitor and measure these on a regular basis. Creating a benchmark on which to base projections and develop targets puts you in control of your marketing and helps you identify what is working.

Website analytics can be mystifying. There is so much data to slice and dice, it can be mind-numbing. Scheffey can help you distill your analytics to the most critical and actionable information you need and at the frequency you need it. We will assess your web data to develop informed recommendations to help you make important decisions about your marketing. We will identify opportunities and help you maximize the strengths that are revealed through Google Analytics.