Smart Media for Measured Effectiveness

Getting people’s attention is much more than just creating a great message. Having it reach the correct target audience at the right time in the right place is critical. And, the media options are increasing every day. Our on-staff media buyer’s day is focused on developing effective programs using print, broadcast, digital, and other creative strategies. We develop and manage local, regional, and national media programs. We help vet the numerous opportunities presented to you each day as a marketing decision maker by evaluating the ROI from an objective and experienced point of view.

Our media buying experience is deep and covers both business-to-business (B2B) and business-to-consumer (B2C) worlds. You are an expert in your industry, so our first step is to listen to the information you have to share. From there, we will research the media channels that will most effectively accomplish your goals. We will ensure your campaigns run as promised and will negotiate make-goods in the cases where they don’t. Finally, we will work with you to measure the success of each campaign in order to determine its effectiveness. To us, it’s not enough to say that your ad was smartly positioned and beautifully rendered. We want to know, “did it work?”

Print advertising remains a viable form of media in this highly digital world. But when and where should your print ad run? How large should your ad be, and how often should it appear? Our media buyer knows how to find the answers to these questions and more. In collaboration with you, Scheffey will build a strategic media plan that uses informed analysis of the placement of every ad in the plan.

Network television, cable television, and radio – this trio of broadcast advertising is not as simple as it may once have seemed. How you maximize your budget to generate the best return on your broadcast advertising is more important than ever. Scheffey can help. Our media buyer will evaluate the reach (how many people) and frequency (how often each person is touched), as well as the cost per point (a measure of broadcast ad buying) to develop a smart and optimized plan for your business.

Billboards, bus shelters, transit, and more – the outdoor advertising opportunities available in many markets can be numerous. Scheffey knows how to identify the right locations and design an outdoor program that works hard for your business. If you’ve ever wondered, “is outdoor something that should be part of my marketing mix?” you can relax knowing that Scheffey can help you evaluate and determine the answer.

Digital advertising is powerful and extremely measureable. It allows you to reach a very targeted customer segment and provides immediate feedback on how your customer has engaged with your message. Scheffey can help you identify the digital channels on which to place your ad, create a compelling ad that drives conversions, and measure the ad’s effectiveness in achieving your goals.

Whether your goal is to reach new, prospective customers, or maintain communication with existing customers, direct mail remains a powerful way to enhance your marketing mix. In concert with other marketing tactics, direct mail puts a tangible message in your customer’s hands. Scheffey can help you identify and refine the mailing list to ensure a targeted and thoughtful campaign.